Hermes Cycle Chic

There are countless fashion brands who have jumped on the Cycle Chic bandwagon with their photo shoots over the past 6 years. But this photo from Hermes is definately one of the loveliest.

Scarosso Cycle Chic

We're loving the new photo shoot from the always cool Italian shoe brand Scarosso, shot in Berlin. With bicycles, of course.

BikersRemix at Copenhagen Fashion Week

The first of 50 in the gold bicycle series.

It's not too often we get really worked up about bikes.  After all, its' about YOU on the bike.  But last weekend just outside the Royal Danish Theatre, overlooking Copenhagen's harbor, stood a gorgeous collection of Danish designed bicycles, iconically Scandinavian with their sleek minimalistic designs.  The owners, BikersRemix, have a strong appreciation for the bicycles, the culture, and the design that in part defines Copenhagen.  No wonder we couldn't help ourselves.

The Georg Jensen Bike.

After discovering the newspaper holders in Ferrara, which were blogged about over at Copenhagenize, our love and fascination of them has never disappeared.  Which is why we were so pleased to see this black leather Danish version.

Triobike - Cargo Bikes Deluxe

We've always loved the Danish cargo bike brand Triobike. Cool design, lightweight build and a real statement on the urban landscape. The Mercedes of cargo bikes, if you like. Their Mono model is becoming more and more popular on the streets of Copenhagen - and beyond.

We've taken a fair share of photos of bicycle users on Triobikes over the past few years, too.

We also love the way they've branched out into co-branding and using their bikes as marketing space.

This customised model features the trademark detailing of the famous Royal Copenhagen brand and was done in association with them for Illums Bolighus - the iconic design store in Copenhagen.

The possibilities are endless, given the rebirth of bicycle culture and especially the increasing focus on cargo bikes as cool tools for urban life. Burberry Bike, anyone? Or a Paul Smith version?


Flying away or enjoying a cup of joe?

How to get your cheap DIY bits and pieces home from a certain Swedish warehouse.


And how about this? Wouldn't THIS be brilliant? Not just parked outside No. 10, but actually used around London by the resident.


Danish design meets the demand for city life once again. Practical, functional and elegant.

Triobike's website

Cheap, Cheerful and Mainstream

Another sure sign that bicycles are going mainstream. Spanish ZARA features bicycles on their cheap and cheeful t-shirts.



And Swedish H&M gets in on the act, too. Complete with spelling mistakes in the small print.

Bicycles at London Fashion Week

The Bicycle Renaissance rolls on. Bicycle featured in this catwalk show at the London Fashion Week. The bicycles are from Rule Bikes.

The fashion industry embraced Cycle Chic shortly after the blog started and it's reassuring to see that they aren't tiring of them after over four years. Good for returning the bicycle to the urban landscape.

Cosmopolitan has a write up about the catwalk show here. It was, they say, the first time bicycles appeared on the catwalk during London Fashion Week.

The bicycle is all over the place. Fancy a bicycle print handkerchief? Designer Alice Nichol has one for you. A penny farthing necklace? Bottica will help you out. A blouse with a bicycle print? Check out ASOS for one of those.

Bike is still the new black.

Cycle Chic & Muuse.com - Match Made in Heaven

Readers may recall the post about Cycle Chic's film shoot with Muuse.com from a while back. We're pleased to finally be able to present the film we made in collaboration with Muuse.

We shot it out at Amager Beach in Copenhagen a couple of months ago. It was a chilly day but we are pleased that the film has a hint of summer to it.

For us at Cycle Chic, Muuse is the perfect playmate. Not only are we good friends socially and professionally, the whole concept of Muuse is appealing to us. The fashion industry is hopelessly unsustainable. Big companies produce piles of clothes and, if they don't get sold, they are shredded and thrown away. Muuse features top young designers and customers can order the outfits on their website. When a certain number of orders are reached, Muuse puts the outfit into production. Ethically and locally.

The designs chosen for the film are all harmonious with the bicycle and go hand in hand with the inherent aestheticism of the two-wheeled machine. Bike geeks will bang on about goofy "cycling clothes" with reflective bits and pieces or "urban cycling trousers" (we've been riding bicycles for a century without needing them) but we'll just send you to this blogpost for our point of view about this. And while we're at it, this little film explains why we prefer to be citizens who use bicycles to get around instead of "cyclists".

Anyway... these outfits are haute couture, sure, but we love them for their flowing fabric movement. Bicycles, by their very nature, create a movement of air around us. Designs that accentuate and compliment this natural flow of air add to the appealing nature of seeing Citizen Cyclists on bicycles. Not surprisingly, we filmed the bicycle shots from a Nihola cargo bike. And thanks to Velorbis for loaning us the bicycles used by our model.

The designs used in the film are by Linda Vasel, Nathalie Fordeyn and Laura Baruël - three designers collaborating with Muuse.com.



Director: Mikael Colville-Andersen / Cycle Chic
Cinematographer: Theis Mortensen
Model: Maria Bloch-Jørgensen
Styling: Muuse.com

Muuse.com

Betina Lou & Bicycles

Betina Lou Spring Summer 2012 from Betina Lou on Vimeo.

Montreal brand Betina Lou has lovely bicycles in this ad/video! Cool.

Cycle Chic Meets Muuse.com

Cycle Chic has teamed up with our friends at Muuse.com to make a film combining Muuse's brilliant fashion with Cycle Chic's eye for bicycles. We headed out to one of the many beaches around Copenhagen last Friday to shoot and here are some of the still photos from the day. Thanks to Velorbis for the bicycles, too.

It was a brilliant day. A little chilly, if you ask us, but our model Maria is a viking and she put on a brave face. We wrapped her in fur and blankets between every take and took good care of her. Most of the shooting featured many of Muuse's creations from their talented designers but we always included some classic Cycle Chic bicycle ridin'. Of course we did. We couldn't live without it.


Muuse.com has also written about the behind the scenes action from the film shoot over at their blog.








It goes without saying that when we did the mobile shots, we used a cargo bike from Nihola. Mikael rode the trike and Theis, the cinematographer, sat in the box.

Right then... we'd better get started editing the film. Keep your eyes on this space. It's coming soon. Well... kind of soon. Soonish.

Hennes, Mauritz, Bicycles

H&M by Byron Atienza from Byron Atienza on Vimeo.

H&M is on the Cycle Chic bandwagon. A little late, but hey. Welcome all the same.

NORD

Nord Clothing is a Swedish clothing brand started by a group of surfers back in 2003. "Nord" means "North". By the way.

Here's their latest video for their clothes. They say their clothes are "meant to be worn well, enjoyed, loved, and destroyed." Cool.

Lovin' the bicycle in the film, too.

Cycle Chic & Conceito Brand

Cycle Chic - according to Conceito Brand.

Roots Cycle Chic

ROOTS is a Canadian clothing brand and they're the latest to hop onto the Cycle Chic bandwagon.
Photo via our friend Xander at 416CycleStyle.

3.1 Philip Lim Salutes Cycle Chic

Brilliance from 3.1 Philip Lim.

Armani Wakes Up and Smells The Bicycle

Armani hop onto the global bicycle boom with this advert. Sure, they're about two years late, but hey. Welcome, all the same.

Muuse.com - Welcome to Slow Fashion

Gitte Jonsdatter and David Denker from Muuse.com

We here at Cycle Chic love our friends. When our friends are visionary, creative and passionate - it's even better. Gitte and David, above, are on the cusp of launching a fantastic new fashion concept.

MUUSE.COM

Tomorrow they are lauching their concept and website and we're pretty excited about it. Muuse is all about Slow Fashion. Small batch, made-to-order pieces by young independent fashion designers, made right here in Copenhagen.

Gitte and David describe the fashion industry as a "hopeless, unsustainable business" - retail shops are filled with uninspired clothing that is being mass-produced and then thrown out when it doesn't sell, while talented young designers waste away in 'day jobs' hoping to launch their own work someday.

Here's what the website will look like after the launch. Above and below.


Setting up on their own in order to have things produced and sold to retailers is too complex and expensive for independent designers, so most of the new design is never produced.

Gitte's background in design education plus David's in social web business models gave the two of them an idea: why not give young fashion designers a place to show their work, see whether people will buy it, offer production support the designers need to produce and sell? On www.MUUSE.com, designers show off their concepts and prototypes. If you, the customer, order it, MUUSE will have it produced just for you. You have to be one of the first 100, though. The pieces are all limited edition.


Gitte and David are launching fashion democracy. There is no need for fashion editors to tell you what is hot or not. There is no need for multi-kabillion dollars fashion houses with factories across the third world. There is just You and The Designer. With Muuse in the middle.

We're looking forward to the Muuse launch tomorrow and we're wishing Gitte and David best of luck with their passion-driven venture.