Squad Goals: Cycle Squad.

A group of friends cycling together on a chill afternoon. Tribe mentality, happy traveling.



A family cycling together on that same chill afternoon. Tribe mentality, safe traveling.

We all search for a good company, life is better spent that way. Life is also better spent in a city where you can ride along with your favorite company and spend a good time moving from point A to point B. Mobility and a good company should go hand in hand. Mobility and a good time should also go hand in hand.

Happy cycling!

About the Cool Guys

The colour black persists. It is the essence of the men in Copenhagen. At least that's how it feels when you are trying to capture the ordinary Copenhagener. Why do so many Danes wear black? As simple as it is - it keeps you warm! Especially in winter, when sunlight is sparse and temperatures dip. Black absorbs heat, and so wearing more black is a practical method of thermal isolation. 

You can feel the desire to maintain an understated image within Copenhageners, which essentially appears to be the accepted norm, people living in Copenhagen play it safe (together with the infrastructure that is made out of the best practice paying attention to its user) by donning neutral-colored apparel within the city that gives understated feeling in minimalist architecture and interior, hardly any huge advertisements... However, individuals can still stand out through details when you know where to look, like the trimmings of a coat, the silhouette of sneakers, or a flash of a piercing.

Blue Mystery

In this city, "street style" cannot mean the same as it does in other cities around the world. Street style in Copenhagen includes a bicycle, no matter what. That is what makes our job in Cycle Chic really exciting. Any and every style and personality is embraced riding a bicycle. Bicycles are a major asset in the overall composition of your everyday style. 

This Copenhagen street moment captured through our lens is about a mysterious man in blue. He must have decided to have elegance and simplicity as priorities in his composition. He matched his bicycle with his scarf and the rest was left for black to take over. Black beanie, black, puffy jacket, black gloves... Two accents in his composition made him stand out from the classic Copenhagen Black.  He rode past us on his triangle, vintage bicycle and smiled. 

Happy cycling!