Beauty Bicycles from Sweden!

Here's a vintage ad for Swedish bike brand Monark, from the 1950's. The Swedish nickname for these upright ladies bicycles was 'beauty bicycles' or 'beautycyklar'. Doesn't that fit perfectly with Cycle Chic?! Wonderful.

Check out the lovely skirtguard on the first bicycle featured. When the lady at 0:20 walks out of the back, they compare the lines of her jacket to the lines of the bicycle.

This is vintage Cycle Chic. This is how it used to be. This is how we're making it again. We're loving it.