3 November 2010

Status Shift


Great advert from Batavus, the Dutch bike brand.

"Hey neighbour... ESP, ABS, fog lamps, 16 inch rims and 6 gears."

The neighbour says: "28 inch rims, 8 gears, high power lights and computer integrated in the steering. My wife and daughter have the same."

Via: The Church of Sit-up Cycling
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8 comments:

  1. Amsterdamize3 November 2010 at 10:17

    the title of the ad is 'Bragging' :)

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  2. Kim3 November 2010 at 12:33

    Nice one, but would it happen in reality?

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  3. Sage3 November 2010 at 12:43

    I love it!!!

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  4. l' homme au velo3 November 2010 at 13:23

    The Advert is too short just when it starts to get a bit interesting with the Bikes starting their Cycling it ends unfortunately. It does not actually show the Bikes up close or Components. Apart from that it is not a bad Advert.

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  5. Kiwehtin3 November 2010 at 14:21

    Ah yeas, I remember this one... it's at least a couple of years old, but no less amusing for that!

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  6. Anneke3 November 2010 at 21:04

    @ l'Homme; Adverts are generally not about components of the product but the general image (see car adverts) this advert is in no way different. :)

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  7. WildNorthlands4 November 2010 at 13:32

    Car manufacturers sell a dream, not the reality of driving. Cycle manufacturers should be able to do the same as our dream is so much closer to the reality.

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  8. Frits B8 November 2010 at 16:55

    And a funny detail is that the cyclist is Arnoud Bos, younger brother of Wouter Bos who was Finance Minister in the previous government and party leader of the Dutch Social Democrat Party PvdA.

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