7 March 2010

Copenhagen Life Cycle by Biomega


At long last here's the commercial I made for the Danish bike brand Biomega.

Biomega's classic Danish design bicycles, iconic Cycling Girls and the city that Biomega calls home: Copenhagen. Work with this holy urban trinity and your work is half-done before you start.

There are two different bicycles in the film. The 'Amsterdam' from Biomega's classic line and the Puma Pico, from their upcoming series for Puma. They're launching in Europe and the rest of the world shortly.

We're selling bicycles, of course, but we're also selling urban cycling as lifestyle, as practical transport and as a social tool for city life.

Cycling has been effortless and gorgeous for over 120 years and will be for centuries to come.

Copenhagen. Life. Cycle. by Biomega
Director: Mikael Colville-Andersen
Photographer: Theis Mortensen
Composer: Cycle Chic's own Lars D. Terkelsen
for Copenhagenize Consulting.
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17 comments:

  1. antonis liokouras7 March 2010 at 18:54

    Congratulations. This is an amazing video work

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  2. Unknown7 March 2010 at 18:58

    Beautiful work, Mikael. Thanks for sharing it.

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  3. Joost Bonsen7 March 2010 at 21:35

    Lovely!

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  4. Classic Copenhagen7 March 2010 at 21:56

    Refreshingly authentic commercial. And I love how she is "saying" Biomega in the end. It makes you say it out loud to yourself. If that was your mission, consider it accomplished. :-) Sandra

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  5. gih7 March 2010 at 23:59

    Nice one. Share it on youtube so that others may watch it.

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  6. Anonymous8 March 2010 at 02:25

    I envy their bike lifestyle. The music is great as well.

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  7. Criteriamour8 March 2010 at 08:35

    The piano sounded a bit like "Good Time" by Crystal Castles. Pleasant commercial.

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  8. Anonymous8 March 2010 at 09:37

    Nice. What's the name of the pretty girl?

    Kiku

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  9. blessingsgoddess8 March 2010 at 10:34

    Excellent work.

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  10. Kiki8 March 2010 at 14:10

    Check out a documentary on cycling: http://blog.taiwan-guide.org/2010/03/cycling-documentary-pts/#comments

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  11. 'Xander Labayen9 March 2010 at 00:20

    a great sense of freedom and empowerment.. and great looking bike! ..

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  12. Another André9 March 2010 at 05:29

    I'm going to guess that some of it was filmed using the GoPro HD Hero.

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  13. Unknown10 March 2010 at 21:10

    I wonder what an L.A. Biomega ad would look like? Perhaps I'd better get to filming!

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  14. Anonymous10 March 2010 at 21:20

    Good work bro. Nice blend of action and solitude. Cathy

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  15. Anonymous10 March 2010 at 22:01

    Gorgeous work!

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  16. Kristin Tieche16 March 2010 at 00:22

    Great film, Sir Mikael! Love the POV shots. And I especially applaud your sweet story line!

    Bravo!

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  17. Kristin Tieche16 March 2010 at 01:33

    BTW - are those Louboutins?

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