Budapest Cycle Chic

A couple of days ago I had the pleasure of attending a Cycle Chic fashion show with my friends from Hungary Cycle Chic. I was in Budapest attending a conference where I lectured about Marketing Bicycle Culture and then there was a massive critical mass bike ride and I wrapped up my trip to the Hungarian capital with this fashion show and party.

What a cracking time. The people at Hungarian Cycle Chic are a dedicated team doing everything they can to promote cycling positively and this fashion show is really only the tip of the iceberg. On Monday I attended a meeting they had about their project and it was brilliant to see how they approached it with not only passion and drive but the all-important sociology of how to encourage people to cycle more and how to mainstream urban cycling.


It was a packed house for the fashion show. Here's the stylist for the event on the left - amazing job she did - and here's a fashion writer for a online mag called Pink.hu.

And here's some schmuck from Copenhagen with Henritte from Hungarian Cycle Chic.

I was busy chatting and drinking red wine and filming as well as trying to shoot stills, so my photos weren't the main focus. But I like this one.

See the whole set of photos from the event in a slideshow right here.

And be sure to check out Hungarian Cycle Chic's website. They've uploaded photos from the event which are brilliant.